Ortho Surgical Tech Conference Booking Website
Project Overview:
Market Square Design embarked on a comprehensive website development project for the Ortho Surgical Tech School. The objective was to establish a robust online platform using Squarespace that effectively communicated the school's mission, educational offerings, and expertise in orthopedic surgical technology. An additional focus was placed on integrating seamless online conference registration capabilities.
Client Objectives:
The client sought a user-friendly website that showcased the school's commitment to providing top-notch education in high-volume joint replacement settings. Key objectives included highlighting conferences, streamlining the booking process, and emphasizing the practical aspects of surgical education, with a specific emphasis on online registration capabilities.
Website Structure:
The website was structured to include essential sections:
Home: A welcoming introduction to the school and its core values.
About Us: Detailed information about the school's background, mission, and vision.
Our Conferences: Emphasis on flagship events like the Knee Replacement Surgery Conference.
Schedule: Easy navigation for upcoming events and programs.
Book Now: Streamlined booking functionality for conference registration.
Key Features:
Conference Focus: A dedicated section on the intricacies of the Knee Replacement Surgery Conference, promoting hands-on learning experiences.
Benefits of Education: Emphasis on the advantages of participating in the school's programs, including Continuing Education Units (CEUs).
Team Showcase: Profiles of key figures, such as Dr. Bruce Gomberg and Kristina Westbrook, highlighting their credentials and commitment to advancing orthopedic surgical education.
Testimonials: Inclusion of participant testimonials to build credibility and highlight the positive impact of educational programs.
Online Registration: Seamless online booking functionality for conference registrations, ensuring a convenient and efficient process for prospective attendees.
Visual Elements:
The website design incorporated relevant imagery, including a picturesque view of Portland Maine's lighthouse, to create a visually appealing and contextually relevant backdrop.
Project Outcome:
The collaboration resulted in a successful Squarespace website that effectively communicates the Ortho Surgical Tech School's mission, educational offerings, and the expertise of its team. The added feature of online conference registration enhances the website's functionality, providing a convenient and accessible means for prospective students to register for events, promoting the school's conferences, and establishing a strong online presence in the orthopedic surgical education landscape.
